Rio City Hall signs a partnership with Embratur to monitor Rio tourism data



The Mangueira battery gave a warm welcome to foreign tourists – Fabio Motta/Rio City Hall


The mayor of Rio, Eduardo Paes, the president of Embratur, Marcelo Freixo, and the secretary of Urban and Economic Development, Chicão Bulhões, signed, this Thursday (08/02), a partnership between the City of Rio and Embratur to implement data monitoring in Rio tourism statistics. The signing of the document took place during the “Turismo que Transforma” event, in Terminal 2 of Tom Jobim International Airport, and was attended by the ministers of Tourism, Celso Sabino, and of Ports and Airports, Silvio Costa Filho, the president of BNDES , Aloizio Mercadante, and the president of RIOgaleão, Alexandre Monteiro, as well as representatives from the tourism sector.

– We are very proud to always start these projects in Rio and here in Galeão, which thanks to the Federal Government has regained great relevance. This work that Embratur can do abroad to bring more tourists to Brazil is very important for the economy. We need to invest in tourism and believe in it as a driver for the development of our economy, for generating jobs and attracting wealth – said Mayor Eduardo Paes.

The partnership is unprecedented and aims to build the first initiative based on the guidelines of the UN Tourism (formerly OMT) for Monitoring the Sustainability of Tourism, which will serve as a future basis for other tourist cities in Brazil that will contribute to Embratur in generating intelligence.

– Anyone who visited Galeão a few months ago knows that it was almost a desert here and today it is a thriving airport, with businesses operating, with passengers boarding and disembarking. This shows joint work and, above all, the sensitivity of the Federal Government to work in partnership with municipalities and state governments. Furthermore, UN Tourism named Brazil as the 14th nation in the world with the highest economic growth in tourism, the first in South America – highlighted the Minister of Tourism, Celso Sabino. He announced that the 2024 National Tourism Exhibition will be held in the city of Rio de Janeiro, in the first week of August, in a partnership between the Federal Government and the City of Rio.

The event was held by Embratur to celebrate the historic record in revenue from international tourism, which injected R$ 34.5 billion into the Brazilian economy in 2023, and included the signing of agreements to expand the city's international air network.

– The previous record was in 2014, the year of the World Cup, when we received many international tourists and had a revenue of US$ 6.8 billion. In 2023, without the World Cup, we reached US$ 6.9 billion. This is job and income generation, with Galeão full and the gateway to Brazil being Rio de Janeiro. There is a prospect, in 2024, of even greater growth in tourism – said the president of Embratur, Marcelo Freixo.

Rio City Hall was chosen for this initiative due to its experience in preparing studies on events for leisure and business tourism, such as the publications “Carnival of Data”, “New Year's Eve in Data” and “Economic impacts of the Web Summit Rio”, which help to guide municipal public policies. Furthermore, the city has been contributing to the development of the tourism sector, with initiatives such as studies on Rio's air network, which resulted in the recovery of Galeão Airport, and the Development Fund – in partnership with the State government and the RIOgaleão – to Rio's airline sector, the first of its kind in the country, which will allocate up to R$ 270 million to international airlines to promote the Rio destination outside the country.

– The municipality signed this partnership with Embratur, precisely, to bring data for monitoring the economic impact that this tourist activity has on Rio de Janeiro, such as the generation of jobs and income. And we do this here at Galeão Airport, which is a symbolism of this recovery, of this fight that the city of Rio led to organize Rio's airports, so that we could have a resumption of this equipment that is Galeão, fundamental to our economy and the main gateway for tourists, especially foreigners – highlighted the municipal secretary of Urban and Economic Development, Chicão Bulhões.


Recovery of Galeão and economic impact of Rio

The changes in Rio's airport sector, a victory for the city and state of Rio, have already resulted in an increase in the number of flights at the international airport. According to RIOgaleão, in the festive period alone (between Christmas and New Year's Eve) last year, there was an increase of 85% in passenger movement compared to 2022. According to the study on the recovery of Galeão, in 10 years there will be an impact of R$ 50.6 billion and will generate 684 thousand jobs for the State of Rio.

– This year the expectation is for more than 14 million passengers on Galeão. I have great confidence that, in the next three years, the airport will surpass more than 25 million passengers, to strengthen Rio's tourism economy. Because for every four tourists who arrive in Brazil, a job is created – said the minister of Ports and Airports, Silvio Costa Filho.

Furthermore, national and international airlines expanded their operations at Galeão, reactivating or creating new direct routes to cities in Europe and the United States. American Airlines, ITA Arways, Avianca, Gol Linhas Aéreas, Latam Airlines, Azul Linhas Aéreas, Delta, Lufthansa, Iberia and Emirates have already increased or will increase their operations in the first half of the year. Emirates, for the first time, created the stopover program for the city of Rio de Janeiro, allowing passengers going to another destination to stay from one to five days in Rio, without additional fare costs.

– For 2024, we are forecasting 4.5 million international passengers on Galeão, an increase of 26% compared to last year, surpassing the years of the covid-19 pandemic by almost 5%. We already have a new route confirmed, Rio-Dallas, the result of the partnership with the City Hall. And in January, we exceeded the number of international passengers that were expected by 5% – celebrated the president of RIOgaleão, Alexandre Monteiro.

Party for Chilean tourists

The “Turismo que Transforma” event began at Santiago Airport, in Chile, on a flight that brought Chileans to Rio’s Carnival. Upon disembarking at Galeão, tourists were able to watch a performance by the Mangueira samba school. The objective is to thank the tourists who helped Brazil break this record.

Brazilian Luciana dos Santos Novaes, 30 years old, arrived at Galeão full of expectations. The model and digital influencer has lived in Buenos Aires, the capital of Argentina, for 2 years. She came to Brazil to visit her parents in Anápolis (GO). Afterwards, he still intends to enjoy the end of carnival in Rio de Janeiro:

– I really like this human warmth, Rio de Janeiro has no equal. In Argentina, in fact, they talk a lot about Rio. We came on a flight full of Argentines. They are very excited for carnival because they love Brazil and Rio Janeiro. I also want to enjoy this moment, which I know is unique.

Credits: Rio City Hall


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