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ABIH-RJ holds meeting to discuss ProCap actions in Vale do Café

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Credits: HotéisRIO/ ABIH-RJ

 Vale do Café on the agenda! On July 2nd, ABIH-RJ promoted, at the University of Vassouras Convention Center, a technical meeting to plan the implementation of ProCap Interior – a training program aimed at tourism-inducing municipalities.

On the occasion, ProCap was presented to those present and proposals were highlighted to be able to present the 15 municipalities that cover the Vale do Café region to travel agents who will visit the destination. The meeting was attended by tourism departments and local Conventions, and the tourist trade. The action is expected to begin in August of this year.

The program aims to promote the training, updating, promotion and sale of the destination, together with receptive operators, so that they can sell the region and its tourist attractions to travel agencies, in addition to the final public, among the main sending destinations. The proposal is to bring local attractions closer to the main representatives of the operating segment, promoting the marketing of the destination and reaching potential visitors.

The first edition of ProCap in the interior of the state took place in Petrópolis, in the Serrana Region, and was a success. The program enabled the training of ten travel agents, coming from eight operators. The project took place between May 26th and 30th and included a tourist itinerary to the city's main attractions, including cultural, natural, commercial and gastronomic attractions, and a business roundtable.


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