HotelariaNotíciasRio de Janeiro

Almost 80% of Rio's hotel chain is occupied for Carnival

To date, the hotel chain in the city of Rio de Janeiro has recorded an average of 78.01% of rooms booked for the period from February 26th to 28th. The information was released today (24) by the Rio de Janeiro Accommodation Union (HotéisRIO).

The regions of Ipanema/Leblon and Barra/Recreio/São Conrado exceed the average, with 86,471 TP3T and 82,471 TP3T of occupancy, respectively. In third place are Leme/Copacabana, with 74.95%, followed by the center (74.74%) and Flamengo/Botafogo (72.66%).

Inland, according to data from the Brazilian Hotel Industry Association of Rio de Janeiro (Abih-RJ), the hotel chain has an average of 78.48% of rooms booked.

The leadership is taken by the municipality of Arraial do Cabo, with 95%; followed by Paraty, with 90%. In third place, Angra dos Reis and CaboFrio are tied, with 86.20% each, followed by Armação dos Búzios (84.70%), Macaé (84%), Rio das Ostras (82%) and Vassouras (70.20%).

Eighth place also reveals a tie between Miguel Pereira and Teresópolis, with 69.40%, each. Valença/ Conservatória are in ninth position, with 69.30%, followed by Nova Friburgo (68.60%) and Itatiaia/ Penedo (65.20%), in last place.

The president of HotéisRIO, Alfredo Lopes, is optimistic about the carnival holiday, because the current good occupancy of the hotels continues what has occurred since the New Year's Eve, due to national tourists.

“The expectation is that, even with the postponement of parades and the suspension of street blocks, occupancy during the Momesco holiday will reach 85%, as there are still many reservations arriving. After all, last year, when we had a carnival without street revelry and parades, Rio de Janeiro recorded 80% hotel occupancy rate”, recalled Lopes.

Vaccination

Lopes highlighted that, in addition to natural beauty, such as beaches and urban forests, the advancement of vaccination contributes to tourism in the capital, along with the actions taken by the hotel sector for health security.

The majority of guests are national tourists. The unfavorable exchange rate led Brazilians to opt for travel within their own country. “In addition, many preferred road transport. Both reasons, combined with our proximity to the main tourist destinations, should keep demand for our city high.”

The president of ABIH-RJ, Paulo Michel, said that hotel occupancy rates during the Carnival holiday in the interior of the state are a reason to be excited. “Cities with beach attractions are in the lead, as expected in summer. With the advancement of vaccination, Brazilians decided to travel more and over short distances, which favors the interior of Rio de Janeiro, which has experiences for all tastes. As many decide at the last minute, we believe that this occupancy will increase even further, reaching, on average, 85%.”

The State Secretary of Tourism, Gustavo Tutuca, believes that Rio de Janeiro is capable of consolidating itself as a safe destination to receive tourists. “After a promising New Year’s Eve, we are optimistic that the year 2022 will be one of great achievements for the hotel industry and tourism in Rio de Janeiro,” he said.

Season

Research by the Regional Council of Real Estate Brokers of Rio de Janeiro (Creci-RJ) shows that the occupancy rate of seasonal properties in the capital of Rio de Janeiro is around 60% during this year's carnival week.

Despite the postponement of samba school parades to April and the cancellation of street blocks, the entity considers the scenario to be positive compared to the same period last year, when the occupancy rate was 35%. The observed increase reaches 70%. The panorama, however, is still lower than that of the pre-pandemic carnival, when the average occupancy exceeded 80%.

Creci-RJ estimates that, by Carnival, the average occupancy rate of seasonal properties could reach 80%, because the pandemic brought something new to the seasonal rental segment, which is the closing of the business at the last minute, that is, almost at the beginning of the holiday.

Tourists

The majority of tourists who are renting seasonal properties for Carnival in Rio de Janeiro are Brazilians (70%), coming from the Southeast Region, especially Minas Gerais and São Paulo. But, according to Creci-RJ, there is also interest from Brazilians in the South, Northeast and North. Foreigners appear in smaller numbers (30%), mainly from neighboring countries in South America, such as Chile, Uruguay, Colombia and Argentina.

The south zone continues to be the leader among areas of the city for those who want to spend Carnival in Rio de Janeiro, with emphasis on Copacabana, Ipanema and Leblon, mainly for families, who seek leisure on Rio's beaches. The younger public, such as groups of friends, for example, has been looking for properties in the center region, Glória and Catete, attracted by Lapa's bars and restaurants. The seasonal rental segment also highlights Barra da Tijuca, in the west zone, for its wide range of leisure options.

With the advancement of vaccination of the population against Covid-19 and the expectation of a reduction in the rate of contagion of the disease, Creci-RJ expects the seasonal rental market in the city of Rio de Janeiro to gradually return to its pre-pandemic level, due to the holding of samba school parades during the Tiradentes holiday, next April, and Rock in Rio, scheduled for September.

Values

In February, average daily rental prices per season for the carnival period, in the city of Rio de Janeiro, reach R$ 300 to R$ 400 for a combined apartment, in Copacabana; R$ 400 to R$ 550, bedroom and living room; R$ 600 and R$ 750, two bedrooms; and from R$ 800, three quarters. In Ipanema and Leblon, average daily rates rise to R$ 400 to R$ 550, combined; R$ 400 to R$ 600, bedroom and living room; R$ 680 to R$ 800, two bedrooms; and from R$ 900, three quarters.

In Barra da Tijuca, daily rates are around R$ 350 to R$ 450, bedroom and living room; R$ 500 to R$ 650, two bedrooms; and R$ 600 to R$ 900, three or more quarters. Values fall in the neighborhoods of Botafogo and Flamengo, where daily rates range from R$ 250 to R$ 380, combined; R$ 300 to R$ 500, bedroom and living room; R$ 350 to R$ 600, two bedrooms; and R$ 450 to R$ 700, three quarters. In the city center and in the neighborhoods of Glória and Catete, daily rates are lower: R$ 200 to R$ 300, room and living room; R$ 300 to R$ 400, two bedrooms; and R$ 400 to R$ 550, three quarters.

Editing: Maria Claudia / Agencia Brasil

Read too:

en_GBEnglish (UK)