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Tourism in Rio de Janeiro generated R$ 2.35 billion

A survey carried out by the Fecomércio Institute of Research and Analysis (IFec RJ) with 1,400 foreign and Brazilian tourists, between the 5th and 19th of February, shows that 91.8% visit Rio for leisure, holidays and carnival. The biggest popular festival in the country is responsible for 30.2% of this total. The research of...

IFec RJ research shows that the direct impact on the economy of the state of Rio with expenses such as accommodation, restaurants, entertainment and product purchases is R$ 2.35 billion.

According to the survey, 58.1% of those interviewed had previously visited Rio de Janeiro and 49.1% were in the city for the first time. Of the tourists who have visited Rio before, 27.7% said they had been to the city more than ten times.

In the survey, 12.4% of tourists said that Rio is a cheap or very cheap destination. 40.3% considered it expensive or very expensive, 47.4% considered it neither expensive nor cheap.

Argentines and São Paulo

The survey interviewed 791 foreign tourists and 609 Brazilians on the waterfront from Copacabana to Barra da Tijuca and during the four days of the parade in Marquês de Sapucaí. According to the survey, Argentines are the majority (16.3%) among foreigners, followed by North Americans (13.1%) and Chileans (12.5%).

“From November to March, there is an increase in the number of flights from the United States to Rio de Janeiro. In April, some companies take flights. It means that there is a point to be explored there. In other words, actions by governments to retain these flights and make them regular. This is a good proposal that emerges from this research to bring more international tourists. The solution is to have more flights”, said the consultant to the Presidency of Fecomércio, Otavio Leite

Of the 56.5% of foreign tourists surveyed, 55.5% are from the Americas. Europe, with 38.8%, is second. The French (7.5%), the English (7.2%) and the Portuguese (4.3%) are those who most seek out Rio during the carnival period.

Of the 43.5% of Brazilian tourists interviewed, Rio de Janeiro is most visited by São Paulo residents (25.3%), followed by Minas Gerais (20%) and Gauchos (13.3%).

Tourist attractions

When asked about three tourist attractions they visited or intended to visit, Christ the Redeemer was the most mentioned (62.6%), followed by Sugarloaf Mountain (48%) and beaches (18.6%).

The Marquês de Sapucaí Sambadrome was cited by 14.9% of respondents, while Maracanã by 9.4%.

services

Tourists also evaluated their experience in relation to the services provided in Rio. According to the study, 81.7% said they were satisfied or very satisfied with the diversity, availability and quality of commerce.

Regarding the quality of services in accommodation and accommodation, 85.5% were satisfied or very satisfied.

The gastronomy pleased 84.4% of those interviewed, while the hospitality was satisfactory for 87.4%.

The signage, availability and quality of tourist information satisfied 76.9%. According to the study, 88.5% of those interviewed were satisfied or very satisfied with cultural offers, such as historical sites, museums, shows and traditions.

81% said they were satisfied or very satisfied with accessibility and transportation. The cleanliness, climate and beauty of the natural environment pleased 78.3% of those interviewed.

Accommodation

According to the survey, 46.6% of tourists reported that they stayed in hotels, while 31.9% stayed the night in a property/room rented via digital platforms (Airbnb and others). The average stay for tourists in the state is eight days.

According to the survey, 74.4% of those interviewed by IFec RJ believe it is important to have sustainable hotel options, which take into account social, environmental and economic impacts, 64.5% would be willing to pay more for this type of accommodation.

Twenty percent of respondents demonstrated that they were engaged in environmental issues when asked if they looked for any sustainable hotel options when planning their trip, regardless of whether they found them or not.

Almost 89% of foreign and national tourists said they have the habit of consuming typical products from local suppliers.

Other cities

During their stay, 35.5% of tourists said they had received recommendations to visit other cities, in addition to Rio. 64.5% said they had not received any recommendations.

According to the survey, 33.1% of those interviewed said they visited or intended to visit other cities, in addition to Rio. Of these, Búzios is the preferred one with 46.1%, followed by Arraial do Cabo (35.3%), Angra dos Reis (30%) , Cabo Frio (19.8%) and Paraty (16.8%). According to the study, 43.5% responded that they had visited or intended to visit more than one city.

Security

The survey also wanted to know from tourists about their expectations regarding public safety in the state before traveling. On a scale of 1 to 5, where 1 is not at all safe and 5 is very safe, 42.6% had very negative expectations.

When evaluating the experience in Rio, 59.3% of those interviewed said they were satisfied or very satisfied with public safety. 16.9% were dissatisfied or very dissatisfied.

Editing: Maria Claudia / Agencia Brasil

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