TBO and Embratur

TBO and Embratur promote Rio de Janeiro and Carnival at a fair in the United Arab Emirates

A Embratur and the Rio Carnival were present at the ATM Arabian Travel Market 2024 fair, which took place in the United Arab Emirates last week. The event was attended by 650 travel agents and clients of the TBO Group, a global leader in air and hotel distribution for the Middle East agent trade. This is the first time that TBO promotes Brazil in its campaigns aimed at tourism professionals.

During the fair, travel agents enjoyed samba and Carnival experiences and there was also a draw for a trip with a companion for four nights in Rio de Janeiro in 2025. The winners will attend Carnival at the Marquês de Sapucaí Sambadrome. The award was organized by Embratur, in partnership with Visit Rio (Rio Convention & Visitors Bureaux), Riotur and Fairmont Rio Copacabana.

The president of Embratur, Marcelo Freixo, participated in the meeting via video. In the recording, he spoke about the Agency's new actions and congratulated the travel agents and the TBO group in organizing the event. “I want to thank, in particular, the Convention Bureaux and the Hotel Copacabana, my great partners on a daily basis in promoting Brazil to the world and say that Brazil, Rio de Janeiro and Carnival are, without a doubt, a great spectacle to be visited and known throughout the world”, he said.

“Carnival is the greatest manifestation of joy on the planet. An unmissable party, without any comparison. So, come to Brazil, come to Rio de Janeiro and come and experience this magic of carnival. Rio is prepared to welcome everyone. He has open arms. In Rio there are luxury hotels and countless experiences that are ready to welcome you all”, he invited.

In addition to the footage with the Embratur president's speech, travel agents also watched videos presenting Brazil, the Rio carnival and the Fairmont Copacabana Hotel.

Credits: Turisnews

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