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Strategic Partnership between HotelsRIO, ABIH-RJ and SETUR-RJ: Boosting Tourism in Rio de Janeiro

On March 26, 2024, the tourist scene in Rio de Janeiro was marked by an event of extreme importance, the result of collaboration between HotéisRIO, the Brazilian Association of the Hotel Industry of Rio de Janeiro (ABIH-RJ) and the Secretariat of Tourism of the State of Rio de Janeiro (SETUR-RJ).

The meeting, held at the secretariat's kiosk in Copacabana, established a vital connection for the future of tourism in the region.

Expansion of Opportunities

The presence of approximately 30 international operators, representing key markets such as the United Kingdom, United States, Colombia and Mexico, provided a unique opportunity for the expansion of tourist activities in Rio de Janeiro. These operators, invited by EMBRATUR to participate in the “Specialists in Brazil – Famtour Culture, Gastronomy and Luxury” project, brought with them vast experience and an international network of contacts, opening doors to new partnerships and business opportunities.

Strengthening the Accommodation Sector

The partnership between HotéisRIO, ABIH-RJ and SETUR-RJ, combined with the presence of international operators, significantly strengthens the accommodation sector in Rio de Janeiro. This strategic collaboration not only promotes local hotel establishments, but also stimulates investments in tourist infrastructure and service qualifications, raising the standard of accommodation and making the city even more attractive to foreign visitors.

Increase in Tourist Flow

The evening cocktail party provided a conducive environment for exchanging experiences and establishing commercial partnerships. These interactions not only boost the tourist flow in Rio de Janeiro, but also contribute to the diversification of the offer of tourist services, enriching the visitor experience and encouraging business tourism and events in the region.

Economic and Social Impact

In addition to the direct benefits for the tourism sector, the partnership between HotéisRIO, ABIH-RJ, SETUR-RJ and international operators also generates significant economic and social impacts. The increase in tourist flow results in greater generation of direct and indirect jobs, contributing to the socioeconomic development of the city and improving the quality of life of the local population. Furthermore, increased investment in the tourism sector boosts economic growth and encourages the diversification of the regional economy.


The strategic partnership between HotéisRIO, ABIH-RJ and SETUR-RJ, combined with the presence of international operators, represents a significant advance for tourism in Rio de Janeiro. This collaboration not only expands business opportunities and promotes excellence in local tourist services, but also contributes to the economic and social development of the region.

With a collaborative approach focused on sustainable growth, tourism in Rio de Janeiro is prepared to reach new levels of success and international visibility.

See what it was like (photo gallery)

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