He highlighted that with better ticket prices, adequate infrastructure and expanded air connectivity, Brazil's tourist vocation could take a qualitative leap.
“We need to discuss how to lower the price of plane tickets for people to travel. We are thinking about a program to facilitate the travel of retirees, workers and domestic workers”, stated the president. “Traveling is getting to know our country. It gives a dimension of sovereignty, of nationhood”.
The sector has been experiencing a series of impressive numbers in 2023. In the domestic market, more than 43.8 million Brazilians traveled across the country in the first half of the year, an increase of 15% compared to the same period in 2022. In the month of June alone, there were 7 .2 million passengers flying through Brazil, according to information from the National Civil Aviation Agency (ANAC).
“People don't know the richness of the country's cuisine. If you go to Pará, the wealth of Pará is incredibly exuberant. Take Minas Gerais. Take the cuisine of Bahia. These are states that set an example to the world of food quality, diversity, deliciousness”, listed the president.
International tourism has also shown strength. According to information collected by the Ministry of Tourism, Embratur and the Federal Police, more than 3.2 million international tourists visited Brazil in the first half of the year, which represents 92% of the total international tourists that the country received throughout the year 2022, when 3.6 million foreigners entered Brazil.
In the month of May, foreign tourists left US$ 567 million in the country, the highest volume for the month in the historical series recorded by the Central Bank since 1998. Last year, spending by this public in the same period was US$ 373 million. So far this year, international visitors have already injected around R$ 13 billion into the Brazilian economy, 35.9% more than last year.
For the president, there is room for even more consistent growth. Among the challenges are improving air connectivity and infrastructure available to tourists in some parts of the country.
In terms of the country's image abroad, the president defends investments for more frequent dissemination of the country's differences. “It is necessary to promote the beautiful things, the good things that the country has. We have extraordinary cuisine, culture, music, museums, forests, Monte Beach”, he listed.
Lula also defended the idea of Brazil thinking about an International TV to promote the country's beauties abroad. “It's to show Brazil's face abroad. Not the political debate, the government, Congress. Simply show Brazil as it is. Naked. For people to know what the Parnaíba Delta, the Lençóis Maranhenses, means. Brazil needs to show itself to the world", he said.