Fitur 2024: Embratur and Spanish authorities discuss increasing tourism in Brazil and Latin America

Considered a prelude to the International Tourism Fair (Fitur), which takes place in Madrid, Spain, authorities and businesspeople from Spain and several Latin American countries took part in the XXVII Iberoamerican Conference of Tourism Ministers and Businesspeople (CIMET). The meeting served to discuss the rapprochement between European trade and...

In addition to Spain and Brazil, representatives from Uruguay, Paraguay, Colombia, Cuba, Mexico, Honduras, Guatemala and Nicaragua participated in the XXVII CIMET. Embratur's director of International Marketing, Business and Sustainability, Jaqueline Gil, represented the Agency at the meeting.

According to the director, there is a prospect of growth in the movement of international tourists from both Latin America and Spain. She highlighted the announcement of an increase in seat capacity by the Spanish airline Iberia, which wants to surpass pre-pandemic levels of supply.

The company intends to increase its capacity by 17%, with 3.1 million seats on the Barajas (Madrid)-Latin America route. There will be 328 weekly flights between April and October 2024. In 2023 there were 280 flights and the mark was already a record for the company. In total, the increase will represent three more weekly flights to Rio de Janeiro and São Paulo, increasing to six and ten weekly frequencies, respectively.

“We were able to discuss with various authorities the trends and directions in the relationship between the Iberian Peninsula and Latin America. The prospect of growth on both sides, in the tourism movement, and an increase in seat capacity for Iberia and many other airlines from Europe to our continent, with a focus on Brazil, was very clear”, highlighted the director. The Ministry of Tourism (MTur) also participated in the conference and spoke on behalf of Brazil at the meeting.

New indicators
Jaqueline Gil also participated in a meeting with the World Tourism Organization (WTO), a specialized body of the UN. On the agenda, the director, representatives from OMT and MTur discussed the inclusion of the organization's indicator methodology in Embratur surveys and the creation of new tourism and sustainability indicators in Brazilian destinations.

“We also spoke with the UNWTO, in partnership with the Ministry of Tourism, to internalize the new tourism sustainability indicators developed by the Organization and which we will be very proud to implement as a pilot project in Brazilian destinations later this year.”, he mentioned.

Credits: Embratur

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