Embratur launches call for applications for the Visit Brasil South America Roadshow

The registration period for public and private entities, companies, agents and other representations of the Brazilian tourist trade interested in participating in the Visit Brasil South America Roadshow opened this Monday (15) and continues until next Friday (19). which will be carried out with the support of Sebrae Nacional, the Ministry of Tourism and the Ministry of Foreign Affairs.

The registration notice includes five editions of the roadshow, which will be held in February in different South American cities: Montevideo, Uruguay (19/02); Buenos Aires, Argentina (02/20); Santiago, Chile (02/22); Lima, Peru (26/02) and Bogotá, Colombia (27/02).

Access the notice through the link:

The event program includes business rounds with tourism operators, training for travel agents and relationship actions. The president of Embratur, Marcelo Freixo, highlights that these actions are important to attract more and more foreign travelers to Brazilian tourist destinations.

“South America, due to its geographic and cultural proximity, is the one that can most easily access the diversity of our destinations. We have worked hard to expand air connectivity and strengthen land routes, and this roadshow fulfills the important role of presenting to tourism operators all the diversity that Brazil has, from sun and beach, resorts, but also culture, nature, adventure , of gastronomy”, explains Freixo.

According to Embratur's International Markets and Events manager, Bruno Reis, the roadshow is an opportunity to present news about the country's tourist destinations and experiences to tourism operators, in addition to establishing and strengthening strategic partnerships that benefit promotion and flow of tourists to the country.

“Roadshows are important for increasing the flow of tourists from strategic countries in South America to Brazil. Furthermore, it will be possible to strengthen the relationship between the Brazilian and international tourist trade, with a focus on fostering commercial relations, enabling the generation of new business”, highlighted Reis.

Bodies or entities of direct and indirect public administration, companies that operate in the marketing of Brazilian tourist products and destinations, accommodation facilities, tour operators and entities that promote Brazilian tourism may participate in the notice.

From January to November 2023, according to the Embratur Data Portal, 2,641,595 tourists from Uruguay, Argentina, Chile, Peru and Colombia visited Brazil.

To participate in the notice (registration closes on January 19, 2024), access the International Events Registration System using the link:

If you have any questions, please contact us via email:

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